Generative AI and the New Era of Customer Engagement: An MBA Outlook

“Redefining Engagement with Generative AI.” In the evolving digital economy, customer engagement is no longer a linear journey—it is a dynamic, personalized experience shaped by data, technology, and real-time interaction. As businesses compete to deliver more relevant and engaging customer experiences, Generative AI (GenAI) is emerging as a game-changing force. For MBA students and professionals […]