Master Strategist in Advanced Marketing (MSAM)

Program Overview

A Doctor of Business Administration (DBA) signifies the epitome of professional excellence in management. Join SIMA Global’s esteemed Doctor of Business Administration (DBA) program to elevate your career in management. Crafted for seasoned professionals, this intensive three-year curriculum offers tailored coaching and advanced study resources to enhance your global business proficiency. Immerse yourself in a transformative journey where experienced executives gain unparalleled educational opportunities through our DBA Degree. Embrace challenges, broaden your perspectives, and unlock remarkable achievements as you explore the depths of knowledge in business administration.

Program Fees - $990

Modules

Advanced Marketing Strategy

✦ Crafting customer-centric strategies
✦ Market segmentation and targeting

Brand Management

✦ Building and sustaining powerful brands
✦ Brand positioning and re-positioning strategies

Marketing Analytics

✦ Using data to drive marketing decisions
✦ Digital marketing metrics and KPIs

Customer Experience Management

✦ Designing a superior customer experience
✦ Omnichannel marketing strategies

Marketing in the Digital Age

✦ Social media marketing
✦ Content marketing and influencer strategies

Capstone Project

Develop a comprehensive marketing plan for a new product launch.

Swiss International Management Academy